Online Designs Your Business Needs Now

07/20/2015 by Edirex

Today’s marketing strategies are very different than those of the last century. If you already have an established location, but haven’t bothered with building a website, then honestly you’re losing the race. Online graphic design is an essential element to doing business in this day and age, if you want to keep up with your competitors.

People are busy and they aren’t going to drive around looking for you, the ‘phone book’ isn’t delivered to your door anymore, and those local twice-a-week papers you’re advertising in that are left on our driveways in plastic wrappers - well, we mostly just drive over them and toss them in the trash.

Absolutely anything you want is available online and we go to the web for everything from how to spell ‘misnomer’ to where to find the perfect little black dress. Here are two ways online graphic designs can help your business grow on the web!

Website and Logo Designs

As luck would have it, there are many great creative minds - who do advertise online - available to provide you with whatever it takes to establish your presence on the Internet (and for the future). There are companies which can create your logo, register the perfect domain name, and build and host a website that fits your business to a “T.”  

Be sure you insist that the domain is registered to you, just in case you later want to handle your own site or transfer web partners. It’s also a good idea to be on the server of a large and visible company, rather than a private server owned by a freelance web designer. Ethical website builders won’t have any trouble with this transparency.

E-Branded Newsletters

Yes, newsletters have been around for many decades. And, they have stood the test of time, though they have morphed into quite a different product. If you follow the same good business sense that keeps your customers intact, you will create an e-newsletter that strengthens those relationships and gives both of you more bang for your buck.

Don’t overdo it. Nobody likes being bombarded with useless information in their emails daily or even weekly. For the most part, they know you aren’t really able to give them valuable must-read knowledge or advice in every single issue. The more you deluge them with needless chatter, the higher the risk is of losing them entirely as clients.

An online graphics company can create a newsletter that tastefully brands each communication without pushy sales techniques - in a format that is pleasing to the eye. Two to three points discussed in each newsletter, with links to the entire article or subject of the content on your site, is enough. Twice a month, or special event emails are plenty to get your point across without driving away your audience. Make them unique, interesting, and fun, for a better response rate and loyal following.