Did you know that the total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016. (Radicati Group). If that's the case then there's never a better time to start an email marketing campaign to your customers. If you already have a steady email marketing strategy but you’re looking for better results, better click-through rates and ultimately better conversions, then take a look at these three tips on maximizing your email marketing efforts.
Make sure your email blasts are mobile-ready
41% of emails are opened on a mobile device. (Campaign Monitor) and with more people reviewing emails on the go, emails must be mobile-frie ...
It’s an exciting time for LinkedIn right now and even more so for Microsoft. With Microsoft’s recent purchase of the growing professional social network, Microsoft will probably expand their B2B marketing opportunities. Right now, according to a recent article, “only about 1.5 percent of LinkedIn users pay for the “pro” version of the service, but this could change. Microsoft’s recent strategy has been all about selling technology services to businesses, and if you own a business, you may find future integrations and offerings appealing.”
With that, there are still important sales tools LinkedIn offers to businesses. These are some ...
Before we get into the SEO report card, let’s review why it’s important. Did you know that the top three most effective marketing channels for customer acquisition for small to medium business—based on a Q4 survey of 736 SMBs, 95% of whom are located in North America / Data Source: Bright—are Word of Mouth (28%), SEO (20%) and Online Directories (15%). That said,& ...
Earlier this month, Google launched a mobile test site for businesses to test how mobile-friendly your website is. This website will allow you to see how well your site works across the mobile and desktop devices. Take a look a the screenshot of their new test website.
Mobile is taking over and small business now more than ever needs to be prepared. Last year, according to the Wall Street Journal, "Google searches on mobile devices surpassed those on personal computers for the first time, Amit Singhal, head of search at Google parent Alphabet."
With that finding, Google has been launching and improving many tools to help business prepare more for the deman ...
Businesses today thrive on online reviews and testimonials. It’s becoming just as important as having a company website. But the trick with online reviews is to keep a steady flow of them. Businesses have to engage their customers enough to prompt them to review. It seems a simple process, but for some businesses, it’s truly challenging. Today, we’re going to focus on some tips for you to get more online reviews for your business. First, let’s start with the places you want your business reviewed.
Places to Review
• Angie’s List
• Website reviews/Testimonials
As many small bu ...
Inconsistent business location information across online maps, apps, directories, GPS devices, social networks, and search engines costs you real sales. PowerListings lets you control your listings across 60+ partner sites, including Google, Bing, Facebook, Foursquare, Yahoo, and Yelp.
Get on Google
Today's world of smartphones, mobile moments, and self-driving cars demands accurate location data more than ever. And no single search, maps, and apps provider is more important to your location marketing strategy than Google.
Sync and manage your Google My Business account and:
Update your customers rapidly about timely changes to key location data like hours or unforeseen closi ...
You’ve signed up for one of our Free Listings…now what? We’ll walk you through some key steps to maximize your listing and we’ll also provide some incredible links that will help grow your business.
Step 1: Fill out your BIZDIREX Listing Completely.
Filling out your company name address and hours of operation are important but that's just the start. If you have a website, please add your URL. Multiple links to your website are essential for search engine optimization when you have a website. Be sure and pick a business category that best describes your business. You’ll also be able to add an overview of services, a ...
There are countless books and advice out there for small businesses and entrepreneurs about becoming successful. In truth, there are an abundant amount of tips on how to ensure success and avoid the pitfalls of being an owner. But which ones are the most important? Norm Brodsky, founder of CitiStorage, states two of the best tips for success revolve around our own self-inspection/reflection and the ability to recognize mistakes that were made and ensure that they don’t happen again.
Keeping with the theme of self-inspection, we’ve highlighted some key entrepreneur qualities that can lead to success. Take a look creating a better mindset for your bu ...
With the many online business directories, the idea of getting a free business listing if often ignored by small businesses. Many small businesses often wonder why it’s so important. The simple reality is that most people search online first for products, services or even businesses. Now more than ever, when a person searches online, your business must be front and center.
And where your business is found online is even more important. Below are five benefits why you should claim your business listings online starting with BIZDIREX.
1. Getting Found Online Faster
The simplest and obvious benefit is to claiming your online business listing ...
Finding professional photography to promote your business seems to be an ongoing challenge for small businesses. Heading to the same online image stock companies can get monotonous too. So what options do small businesses have when looking for something a bit different?
The next time you're searching for a professional image whether you're on a budget or just looking for imagery outside the box, try dipping into these hip stock photo websites. They're free and fantastic.
Picjumbo is a cool stock image website that has incredible photos. And the best part is you can search for images, which makes finding w ...